Backlinks refer to links which point toward a certain website or a web page. Backlink building is an integral part of search engine optimisation (SEO) as it has the potential to increase the search results rankings of a particular website for a set of keywords. It is also a great way to attract direct traffic especially if the links are placed on high-authority sites or sites which are followed by a lot of web users. In doing SEO Melbourne, it is important that you should be able to build a good network of links by knowing how and where to create your backlinks.
The following are simple yet powerful ways SEO Melbourne practitioners can follow in creating backlinks:
Blogging – Constantly post in your site’s own blog and create internal links. That means creating and publishing your own content and linking your post to other pages and/or other posts within your website. Make sure to use keywords as anchor texts that are relevant to the post or page that you will be linking to. You can also be a contributor for other blogs (guest blog posting) to acquire inbound links. Find related blogs to write for by searching for your keywords using Google’s blog search feature or be a member of blogger forums or sites such as My Blog Guest.
Submissions – Submit articles to websites such as EzineArticles, GoArticles, eHow, and Examiner and gain links. If there is a newsworthy event or any update about your business or the site you are optimising, you can also submit a Press Release to PR sites like PRLog, i-Newswire, PRWeb, and MarketWire. Submitting your website’s complete information to top business directories and to search engines will help you gain more link juice.
Videos and Images – Gaining backlinks is not only limited to writing articles but also in other forms of content. Videos and images are more visually attractive as compared to plain text so take full advantage of them not only in obtaining links but also in attracting potential clients. Create videos using either free or paid applications and have them posted in Youtube, Vimeo, Screencast, etc. You can also utilise infographics (images with charts or diagrams that represent information or data) and submit them to Coolinfographics, NerdGraph, Dailyinfographic, etc.
Social Media – One of the most powerful ways to get backlinks these days is through social media postings. Create a fan page in Facebook or an official Twitter account for your website and post compelling and informative content for your followers. Retweets and Facebook shares are good ways to attract more inbound links to your site. Have your web developer, or a web design Melbourne firm, incorporate social plugins in your site so readers can easily share content you posted in your blog.
For more details on how to drive traffic to your site visit the website of a top search engine optimisation Melbourne company, Ardor Ranking, at http://seomelbournecity.com.au/. Read the articles posted in their site to know more SEO Melbourne or SEO Victoria tips and tricks you can use to help improve your site’s online visibility and increase your chances of gaining more profit.